Your Financial and Marketing Desires (YFMD), owned and operated by LaVerra Cruz, brings over 14 years of financial industry expertise and 16 years of marketing experience to the community. LaVerra, a seasoned professional, is a proud member of the Raeford Hoke Chamber of Commerce and actively pursuing membership in the Kiwanis Club, demonstrating a deep connection to the local community. Hosting an informative segment on station 104.5, LaVerra provides valuable education on personal and business finance, along with digital marketing insights. Beyond her professional pursuits, she is a dedicated business owner engaged in community improvement initiatives, including feeding the homeless. Born and raised in Hoke County, LaVerra is committed to connecting local businesses and professionals, fostering knowledge and awareness. Grounded in her faith, she draws inspiration from Psalm 37:4 , emphasizing her commitment to Your Financial and Marketing Desires. LaVerra's business philosophy centers around the belief that everyone has the potential for success. Her guiding quote, "paving the pathway to the desires of your success," reflects her dedication to assisting others on their journey to fulfillment. Moving beyond the scenes of companies and professionals, LaVerra is now sharing her wealth of experience publicly. Hosting personal networking events and actively contributing to community upliftment, her approach is not just professional; it's personal, motivating, and community-driven. YFMD transcends being just a business; it is a force for positive change.